You see it on Instagram: a celebrity casually carrying a Hermès Birkin that costs more than a new car. You wonder, how is that world even accessible? For many, the answer lies in a thriving market for pre-owned luxury, a world where one entrepreneur saw a massive opportunity. That brings us to the central question: who’s the person helping make these iconic pieces attainable?
Last updated: April 18, 2026
Emily Abraham is the co-founder and driving force behind Love & Co., a Miami-based company specializing in the buying and selling of pre-owned luxury handbags and accessories. Alongside her brother Joseph Abraham, she has built a trusted, multi-million dollar brand by focusing on authenticity, transparency, and savvy social media marketing, making her a key figure in the luxury resale industry.
what’s it Known For?
Here’s primarily known for co-founding Love & Co., one of the most reputable destinations for authentic, pre-owned luxury goods. She has established herself as an expert in the high-end resale market, with a specific focus on ultra-exclusive brands like Hermès, Chanel, and Goyard. Her reputation is built on guaranteeing the authenticity of every item her company sells.
Unlike traditional retailers, Abraham’s business operates in the secondary market. This space requires immense trust from both buyers and sellers. Buyers need absolute certainty they aren’t purchasing a counterfeit, and sellers need to feel they’re getting a fair price. the subject’s success stems from her ability to build and maintain this trust through a rigorous authentication process and transparent communication with her clientele. She has become a go-to source not just for products, but for expertise in a complex and often opaque industry. is key to appreciating her business model.
[IMAGE alt=”A collection of luxury handbags from brands like Hermès and Chanel on display, representing this topic’s business.” caption=”Love & Co. specializes in sourcing the world’s most sought-after luxury accessories.”]
How Did this approach Start Her Business?
it’s entrepreneurial journey began with a simple observation and a partnership with her brother, Joseph. They noticed a gap in the market: while demand for luxury handbags was high, accessing them was difficult, and the pre-owned market was fragmented and rife with counterfeits. They started small, using personal connections and a deep understanding of the products they loved.
According to a 2021 profile in Forbes, the business was built from the ground up without outside investment. Their initial operations were modest, focusing on sourcing and selling one bag at a time. This hands-on approach allowed them to develop an intimate knowledge of their inventory and build a word-of-mouth reputation. The key decision to partner as a brother-sister duo combined their complementary skills, with Emily often handling client relations and brand curation while Joseph focused on operations and business development.
what’s the Business Model of Love & Co.?
The business model for this’s Love & Co. revolves around sourcing, authenticating, and reselling high-end luxury items. The company acquires inventory from individuals who wish to sell their pre-owned bags and accessories. The core value proposition is the rigorous, multi-point inspection process each item undergoes to guarantee it’s 100% authentic before being listed for sale.
This model thrives on speed and access. Love & Co. provides immediate access to items like the Hermès Birkin or Kelly — which famously have long waitlists and are nearly impossible to buy directly from the boutique. Customers are willing to pay a premium on the secondary market for this instant gratification and the assurance of authenticity that Abraham’s company provides. The pricing is dynamic, based on the item’s condition, rarity, color, and current market demand.
What Role Does Social Media Play for it?
Social media, especially Instagram, is the cornerstone of this’s marketing and sales strategy. It serves as her digital storefront, a platform for building community, and a tool for establishing E-E-A-T (Experience, Expertise, Authoritativeness, and Trust). Instead of a static website, Love & Co.’s Instagram account is a dynamic, real-time catalog of available inventory.
Here’s how she effectively uses it:
- Immediate Inventory Updates: New arrivals are posted instantly to Instagram Stories and posts, creating a sense of urgency and scarcity. Many high-demand items sell within minutes of being posted.
- Building Trust Through Transparency: Abraham and her team often appear on camera, showcasing the details of each bag, explaining its condition, and answering questions live. This personal touch demystifies the buying process and builds a direct relationship with customers.
- Educational Content: They provide valuable content about how to spot fakes, the history of certain bag models, and what makes an item a good investment. This positions them as experts, not just sellers. is vital for this kind of brand building.
The global personal luxury goods market is projected to reach over $400 billion by 2028, with the secondhand market growing at a faster rate than the primary market, according to reports from sources like Statista and Bain & Company.
[IMAGE alt=”Smartphone screen showing the vibrant Instagram feed of a luxury reseller like Love & Co.” caption=”Instagram is a primary sales and marketing channel for the subject’s business.”]
What Are this topic’s Key Principles for Success?
this approach’s success can be attributed to several core principles that guide her business operations. These tenets are Key in an industry where reputation is everything. By analyzing her interviews and business practices, we can identify a clear framework that has propelled her and Love & Co. to the top of the luxury resale market.
This table breaks down her foundational strategies:
| Principle | Description | Business Impact |
|---|---|---|
| Unwavering Authenticity | A zero-tolerance policy for counterfeits. Every item is meticulously inspected by experts before it’s ever listed for sale. | Builds foundational trust with high-net-worth clients and protects the brand’s reputation. |
| Customer-Centric Service | Providing a highly personalized, concierge-like experience for both buyers and sellers. This includes sourcing specific items upon request. | Creates strong customer loyalty and generates significant repeat business and referrals. |
| Market Expertise | Deeply value, rarity, and demand for each item to ensure fair and accurate pricing. | Maximizes profitability while maintaining a reputation for fair dealing. |
| Digital-First Approach | using social media for real-time sales and marketing, creating an agile and responsive sales channel. | Reduces overhead compared to traditional brick-and-mortar retail and reaches a global audience. |
What Can We Learn From this’s Journey?
The story of the subject offers valuable lessons for aspiring entrepreneurs in any field. Her success demonstrates that you can build a powerful brand by identifying a specific niche, solving a genuine customer problem—in this case, trust and access in the luxury market—and becoming the most reliable solution available.
Her journey highlights the power of combining deep product knowledge with modern digital marketing. She didn’t invent a new product. she created a better, more trustworthy process for transacting an existing one. If you’re looking to build a business, consider what existing market you can improve with transparency, expertise, and a direct line of communication with your customers. this topic proved that in the digital age, your reputation is your most valuable asset.
Frequently Asked Questions
who’s the co-founder of Love & Co. with this approach?
it co-founded Love & Co. with her brother, Joseph Abraham. They work as a team, combining their skills in client relations, operations, and business development to manage and grow their luxury resale company based in Miami, Florida.
where’s Love & Co. based?
Love & Co. is physically based in Miami, Florida. While they have a showroom in the city, the majority of their business is conducted online, primarily through their social media channels like Instagram, allowing them to serve a global clientele.
What kind of items does this’s company sell?
the subject’s company, Love & Co., specializes in the sale of authentic, pre-owned luxury handbags and accessories. They focus on top-tier brands, with a strong emphasis on Hermès (especially Birkin and Kelly bags), Chanel, Goyard, and other high-demand designer items.
Is this topic on social media?
Yes, Emily Abraham is very active on social media, as it’s the primary platform for her business. The Love & Co. Instagram account is her main channel for showcasing inventory, interacting with clients, and building her brand’s authority in the luxury space.
What makes Love & Co. different from other resellers?
Love & Co. distinguishes itself through a combination of a rigorous authenticity guarantee, a highly curated selection of in-demand items, and a personal, transparent sales process. it’s direct engagement with customers on social media builds a level of trust that sets them apart from larger, more impersonal platforms.
Source: Britannica
Editorial Note: This article was researched and written by the Serlig editorial team. We fact-check our content and update it regularly. For questions or corrections, contact us.
